Released on: March 17, 2008, 4:47 pm

Press Release Author: True Blue Coffee Roasters

Industry: Food & Beverage

Press Release Summary: West Virginia Fair Trade Organic coffee roaster handcrafts
new custom Fair Trade Organic dark roast coffee blend that is exclusively available
only at popular Memphis, TN restaurant.

Press Release Body: Old Fields, WV - True Blue Coffee Roasters, the Old Fields, West
Virginia, Organic Fair Trade coffee roasting company, announced today a new custom
Fair Trade Organic dark roast coffee blend available exclusively at Brother
Juniper\'s Restaurant in Memphis, TN.

Proudly named Brother Juniper\'s Supreme Dark House Blend, the new handcrafted blend
is a precise mixture of several types of 100% arabica coffee beans and is dark
roasted to perfection by True Blue\'s executive vice president and expert roaster,
Linda Keller. It produces characteristics that are extremely bold, rich and
aromatic. The blend is the result of a collaboration between True Blue Coffee
Roasters and Brother Juniper\'s Restaurant.

Along with being brewed and served to Brother Juniper\'s customers, the new coffee
blend will also be available for purchase in 12oz bags at the restaurant and will
join several other Fair Trade Organic coffees from True Blue Coffee Roasters
currently sold by Brother Juniper\'s.

Jonathan Koplin, owner of Brother Juniper\'s said, \"True Blue Coffee Roasters has
continuously impressed me with the outstanding taste, quality, and service they have
provided my restaurant. But their Brother Juniper\'s Supreme Dark House Blend has
taken our coffee to a level I never expected. I was already amazed by my personal
favorite, their Ethiopian Yirgacheffe, but this new custom blend is just incredibile
and our customers are thrilled.\"

Robert Luzader, chief operating officer of True Blue Coffee Roasters said, \"We
wanted to create a custom Fair Trade Organic dark roast blend as a token of our
appreciation to Brother Juniper\'s. Jonathan is continuously striving to bring
Brother Juniper\'s customers the best dining experience and has the highest quality
standards possible for products served at his restaurant. We are extremely excited
that True Blue Coffee Roasters has exceeded Jonathan\'s expectations with this new
dark roast blend.\"

Since the new Brother Juniper\'s Supreme Dark Roast House Blend is available only at
the award-winning Brother Juniper\'s Restaurant in Memphis, TN, please stop in soon
to experience and savor the new custom Fair Trade Organic coffee blend.

About Brother Juniper\'s Restaurant
Food, Family and Community are the key ingredients to Brother Juniper's award
winning, nationally acclaimed restaurant. When walking through the doors of the
humble house at 3519 Walker Avenue, Memphis, TN, it is soon apparent that Brother
Juniper's is not just an ordinary breakfast restaurant. A family atmosphere warms
the inside along with the aroma of freshly baked bread, biscuits, pastries, and
freshly ground, dark coffees. For more information, visit Brother Juniper\'s
Restaurant web site at http://www.BrotherJunipers.com

About True Blue Coffee Roasters
True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia,
expertly roasts the freshest Organic Fair Trade gourmet coffees-which were made
available to the public in July 2006. Exceedingly passionate and consistent with
their super-premium line of gourmet coffees, True Blue Coffee Roasters will settle
for nothing short of perfection. For their customers, this guarantees a memorable
gourmet coffee experience every time. For more information, please visit
TrueBlueRoasters.com at http://www.trueblueroasters.com


Web Site: http://www.TrueBlueRoasters.com

Contact Details: Contact Information
True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should
contact (304) 434-4102 or info@trueblueroasters.com